NIKE

Various stylistic explorations for Nike sneakers and soccer shoes. Three distinct visual directions, developed to show how similar products can hold a different world depending on the creative frame around it.

A floating soccer cleat surrounded by bubbles in a spotlight.
Close-up of a red and black soccer cleat with abstract patterns
Abstract dark design featuring a glossy, red-tinted football cleat with reflective soccer balls.
Close-up of a stylish soccer cleat in a dark, atmospheric setting.
Red soccer cleat surrounded by floating soccer balls in a dark atmosphere.
Close-up of a soccer cleat with soccer balls in the background.
Bottom view of a shoe with X-ray imaging, showing laces and the inner structure, with yellow highlighted sections indicating internal components.
Close-up of a hand holding a tennis ball with a white grip, with a blurred background. The Nike logo is visible in the top left corner.
Close-up of a white product label with black Nike swoosh logo and Japanese text, with a yellow background section and shadow.